Tennessee Titans Announce Multi-Year Partnership Renewal with Coca-Cola Company and Coca-Cola Consolidated

CHARLOTTE, NC, Apr. 22, 2025 – The Tennessee Titans, The Coca-Cola Company and Coca-Cola Consolidated, the nation’s largest Coca-Cola bottler, today announced a multi-year partnership renewal designating Coca Cola as the official beverage sponsor of the Titans and Nissan Stadium. Coca-Cola remains the team’s official and exclusive partner for soft drinks, water, bottled teas and juices, and retains pouring rights for Nissan Stadium concession stands.

Coca-Cola has been the beverage provider for the Titans since the inception of the Titans/Oilers organization in 1960. The renewed partnership will extend through the Titans’ 2036 season, giving fans the opportunity to enjoy Coca-Cola beverages inside Nissan Stadium for all future events, including Titans games, concerts, and other programming. The partnership will also carry over into the new Nissan Stadium currently being constructed and expected to open in 2027.

In addition to the beverage partnership, the Titans will continue to work with Coca-Cola Consolidated to enhance sustainability at Nissan Stadium through various recycling initiatives. Coca-Cola Consolidated and the Titans work with a third-party sustainability partner to collect and sort bottles and cans. In 2024alone, more than 566,000 plastic bottles and more than 959,000 aluminum cans were collected during Nissan Stadium events. Once collected, these materials are sent to a recycling center to create new bottles and cans, supporting a circular economy.

“Coca-Cola has quite literally been with us since the very beginning, and to renew our partnership with them at such an exciting time in our organization, with the new Nissan Stadium on the horizon, is really special,” said Titans Vice President of Partnerships, Brad McClanahan. “In addition to their beverage selection of all our fans’ favorites, I’m particularly grateful for their efforts in expanding our sustainability and recycling efforts and how they will come to life in the new Nissan Stadium, as well as in the current stadium.”

One of the primary sustainability features of the new Nissan Stadium is its recycling sorting room, which will become the largest sorting room in the NFL. This room will allow more space to properly separate materials quickly and effectively. By increasing capture in the recycling efforts at Nissan Stadium, CocaCola Consolidated and the Titans are creating efficiencies in ensuring recyclable materials are properly sorted and processed for reuse.

Since 2022, Coca-Cola Consolidated has also hosted regular “green games” during the Titans football season. During these games, Coca-Cola Consolidated encourages fans to recycle their aluminum and plastic through education and activation. For instance, fans would be caught “green handed” and rewarded with gift cards for recycling.

“As Nashville’s local Coca-Cola bottler and the official beverage provider for the Tennessee Titans, we are thrilled to extend our beverage sponsorship and eco-friendly practices at Nissan Stadium for years to come,” said Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated. “There’s just something special about watching football with a Coca-Cola in your hand, and we’re excited to be part of creating lasting memories alongside Titans fans while taking important steps to increase recycling capture and positively impact the Nashville community.”

The Coca-Cola Company is thrilled to announce the development of a premier entitlement space within the new Nissan Stadium, home of the Tennessee Titans. This exclusive area promises to be a destination for Titans fans, offering them an unparalleled experience filled with unique interactions and engagement with our beloved brand. Designed to enhance the game day experience, the space will feature an array of activities and innovative elements that showcase Coca-Cola’s rich heritage, while allowing fans to enjoy our refreshing drinks in a lively and dynamic setting.

In addition to the entitlement space, The Coca-Cola Company is excited to introduce branded marketplaces throughout the concourse of Nissan Stadium. These marketplaces are strategically placed to ensure easy access for fans looking to quench their thirst during games or events. Whether you’re cheering on the Titans or attending a concert featuring your favorite band or musical artist, our marketplaces guarantee a wide selection of cold, refreshing beverages from Coca-Cola’s diverse portfolio. Our commitment to excellence and customer satisfaction ensures that every visit to Nissan Stadium will be complemented by the crisp and invigorating taste of Coca-Cola products. “We are incredibly excited to extend our partnership with the Tennessee Titans and Nissan Stadium,” said Dori Silverman, Senior Director of Integrated Marketing at The Coca-Cola Company. “This collaboration is a testament to our ongoing commitment to delivering exceptional experiences for fans and enhancing game days with our innovative spaces and refreshing beverages. We look forward to creating unforgettable moments with the Titans’ loyal fan base and strengthening our ties within the community through this unique venture.”

The Coca-Cola Company and Coca-Cola Consolidated share additional pro partnerships in the NFL, NBA, WNBA, MLB, NHL, NASCAR in addition to several college & universities.

About The Coca-Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

About Coca-Cola Consolidated, Inc.

Headquartered in Charlotte, N.C., Coca-Cola Consolidated (NASDAQ: COKE) is the largest Coca-Cola bottler in the United States. We make, sell and distribute beverages of The Coca-Cola Company, and other partner companies, in more than 300 brands and flavors across 14 states and the District of Columbia, to approximately 60 million consumers. For over 123 years, we have been deeply committed to the consumers, customers and communities we serve and passionate about the broad portfolio of beverages and services we offer. Our Purpose is to honor God in all we do, to serve others, to pursue excellence and to grow profitably.

More information about the Company is available at www.cokeconsolidated.com. Follow Coca-Cola Consolidated on Facebook, X, Instagram and LinkedIn.

About the Tennessee Titans

Headquartered in Nashville, the Tennessee Titans are part of the NFL’s AFC South division. Founded as the Houston Oilers in 1960, the team moved to Tennessee in 1997 and began play in its current home, Nissan Stadium, in 1999. With a mission statement of “Win, Serve, Entertain,” the Titans are committed to excelling on the field and in the community. The Titans’ ONE Community platform reaches many of Nashville’s most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education – and strives to create generational change one person, one family, and one community at a time. The Titans’ corporate office is located at its practice facility, Ascension Saint Thomas Sports Park. For more information, visit www.TennesseeTitans.com.

Media Contacts:

Ginny Talley, Manager, External Communications
Coca-Cola Consolidated
[email protected]
Kate Guerra, Vice President, Communications and Corporate Affairs
Tennessee Titans
[email protected]